Resume

Led Cross-Functional Teams: Directed internal teams and external agencies in reputation management, design, storytelling, and campaign content development—driving editorial excellence, building online reputation and social media strategy, and improving digital content experiences. 

Mentored and Empowered Talent: Provided strategic leadership and professional development to a team of creative professionals, promoting an innovative culture and developing a strong foundation for achieving or exceeding team goals.

Enhanced Digital Patient Experience: Spearheaded a comprehensive web content overhaul that improved information architecture, improved site quality and accessibility scores, boosted SEO performance, and increased organic traffic and keyword growth.

Pioneered Content & Brand Governance: Established processes, SOPs, and team KPIs to standardize content production and asset management, ensuring rigorous brand and regulatory compliance.

Drove Measurable Growth: Developed and executed content elevation and promotional strategies—including a domain migration—that delivered year-over-year blog traffic increases of 25% (FY22), 34% (FY23), and 49% (FY24).

Industry Thought Leadership: Recognized as a keynote speaker at events such as NAACDO-PAMN, HCIC, and MASHMD, addressing social media crisis planning and scalable digital brand storytelling.

JUNE 2018 – OCTOBER 2021,  ATLANTA, GA

Directed Comprehensive Marketing Initiatives: Enhanced marketing activities across all degree programs by developing integrated content and digital strategies to strengthen enrollment and brand visibility. Degree programs demonstrated significant growth during tenure. Included SEM, display, broadcast media and CRM campaigns.

Enhanced Multi-Channel Content: Produced engaging copy and creative designs for print, web, and email campaigns, including feature articles for flagship publications like Emory Lawyer.

Innovated Digital Campaigns: Spearheaded digital campaigns for graduate programs and pivoted to a high-engagement online content and communications plan during COVID-19, replacing traditional in-person events.

Leveraged CRM for Lead Generation: Enhanced CRM use to drive targeted lead-nurture campaigns and improve conversion rates.

MARCH 2015 – MAY 2018,  ATLANTA, GA

Made an Immediate impact: Promoted quickly by leading product and service marketing initiatives for GDA membership and subsidiaries, driving growth and member engagement.

Transformed Editorial & Visual Content: Directed the editorial and design production for regular publications, which elevated content quality and boosted advertising revenue.

Implemented Data-Driven Strategies: Analyzed social, web, and digital advertising metrics to inform continuous strategic improvements.

Expanded Digital Reach: Launched a robust social media and email marketing program and managed a full website transition, increasing social media reach by 300% within two years.

Fundraising Growth: Orchestrated event logistics, sponsorships, and donor communications for the Gala for Smiles—doubling net revenue to a record $64,000 in 2016.

MARCH 2013 – NOVEMBER 2015,  ALBUQUERQUE, NM

Directed Multi-Channel Marketing: Led a small marketing team in creative campaign development, website revision, social media strategy and fundraising event implementation, supporting organization’s fundraising, retail, adoption and capital campaign goals. 

Managed Substantial Budgets: Developed and executed marketing strategies with a departmental budget of $360,000 and advertising investments exceeding $100,000, which leveraged over $500,000 in in-kind advertising.

Doubled Digital Engagement: Expanded the organization’s social presence—doubling Facebook followers from 9,000 to 18,400+—and oversaw a successful website redesign and WordPress migration.Maximized Media Relations: Developed relationships with local and national media, appearing on weekly radio/TV segments and securing extensive press coverage. Served as organization spokesperson and performed media training activities..